Long Island Healthcare and Senior Care Marketing Consultant
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Healthcare & Senior Care Marketing Specialist
Business Development
- Personal introductions and strategic partnerships that will help you make connections and develop strong and mutually beneficial referral relationships
- Creative outreach that identifies target markets and brings your brand directly to the decision makers through personal introductions
- Business Development and consulting, training and coaching to increase industry and market exposure and teach you how to market your business more effectively
- Research, organize and attend industry trade shows
- Train team or a new marketer in learning how to effectively market your business, clever ways to gather competitive analysis, tips and tricks of the trade
- Create, arrange and execute engaging workshops and CEU events to drive referrals to your business and help you develop strong partnerships with industry professionals.
Creative Marketing Strategies
- Marketing consulting and advisement for start-ups, expanding or under-performing senior care and healthcare providers
- Personal introductions to key decision makers
- Re-branding & repairing industry and market perception and reputation
- Create or redevelop marketing procedures and processes such as sales admissions procedures, sales plans, census reports, admission brochure inserts
- Conduct competitive analysis
- Sales training for you and your team
- Turn-around plans for under performing businesses
Social Media Strategy and Management
- Create, redevelop and manage social media channels
- Create engaging graphic posts and content
- Develop connections and follows for LinkedIn, Facebook, Alignable and Instagram pages, improving exposure
- Redevelop Google business pages
- Create posts for Google My Business page to drive traffic and referrals
- Reputation Management
Traditional Marketing Services
- Oversee design and production of collateral and promotional material
- Oversee design of brochures, flyers, business cards, signage and all print materials
- Coordinate and oversee photography and video services for headshots, business photography and more
- Coordinate and develop video and print patient testimonials
- Oversee web development and content creation
Consulting, Sales, Training and Coaching
- Sales training and coaching for your team or a new sales/marketing director
- Sales plan creation to organize your target referrals
- Business Development to quickly increase referrals
- Competitive Analysis
- CRM Review and Database Cleanup
- Temporary In-place Sales Director when in-between hires
- Identify and Remove Sales Barriers
- Create or redevelop admissions procedures and collateral such as brochures, deposit folders, census reports and flyers
A message from the Owner
Sandra Brennan, CEO and Owner
From rebuilding a struggling company's entire marketing process to identifying sales barriers, I specialize in helping under performing senior care and healthcare service providers meet their maximum potential.
As a sales and marketing director who has worked in the trenches within the health care and assisted living industry for almost
From rebuilding a struggling company's entire marketing process to identifying sales barriers, I specialize in helping under performing senior care and healthcare service providers meet their maximum potential.
As a sales and marketing director who has worked in the trenches within the health care and assisted living industry for almost 20 years, I can provide you with an in-depth marketing analysis and guide you to the best solution.
I have developed connections and acquired resources that will bring value to you in maximizing your business' bottom line. My business development and healthcare consulting services range from senior living communities to home care, skilled nursing facilities, medical and health care providers.
I will show you how to represent your brand to get you in front of the decision makers. When I accompany you or your team on outreach visits, I will introduce you to key decision makers, show you tips and tricks of the trade and teach you how to market your business effectively. Each outreach day is filled with meeting new people, valuable information, learning opportunities and fun.
I provide specialized, confidential, one-on-one personal guidance in the privacy of your office, an off-site location or by phone. Together, we will sit down and analyze what is going right, and what isn't, and come up with a plan to get you back on track.
There is no charge for my initial consultation. My goal is to understand your concerns and challenges and provide you with the appropriate solutions that will help leverage your business' potential.
