Long Island Healthcare and Senior Care Marketing and Business Development Consultant
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HOW I CAN HELP YOU!
HEALTHCARE STRATEGIC MARKETING AND CREATIVE BUSINESS DEVELOPMENT
To get noticed, you need to do things differently! Over the past 20 years, I have developed strong connections in the healthcare and senior care industry. I know the Long Island market, and will help you develop a strategic marketing plan, conduct scheduled outreach activities on your behalf, or with you or your marketer, provide professional introductions in the senior living and healthcare industry that will help you create mutually beneficial referral relationships immediately, and teach you creative tips and techniques that will help you effectively market your business. I cultivate relationships with assisted living communities, nursing homes, doctors, attorneys, organizations and more.
DEVELOP STRATEGIC PARTNERSHIPS
People do business with people they like. And in this business, who you know is crucial to your success. No more spending endless days doing outreach and dropping off brochures, hoping someone will see them. I will identify and cultivate strategic relationships, recommend key healthcare and senior care industry groups that will broaden your referral base, and coordinate personal introductions and meetings to your targeted sources, creating meaningful, mutually beneficial referral relationships from the start. I will also show you how to network, and bring you to "invitation only" events and recommend events where you will be in front of the key influencers.
SOCIAL MEDIA STRATEGY THAT WILL ENGAGE YOUR CUSTOMERS
Today’s successful healthcare and senior living industries are the ones having personal connections and conversations with their consumers and referral sources. I help you establish, grow and manage communities on social media – from Facebook and Twitter to LinkedIn, YouTube, Alignable and Instagram – and engage followers with meaningful content. I bring your message front and center to your targeted audience with original content and graphics. In essence, I help build relationships and increase brand loyalty. The result? Exposure and referrals.
REPUTATION MANAGEMENT
Keeping on top of your online reputation is work, and if you are not checking and replying to reviews, it could hurt your brand. I monitor review channels, in addition to helping to repair your local reputation.
TRADITIONAL MARKETING SERVICES
Web Development and Content Creation:
I provide a suite of web developers that can develop or refresh your website. I will personally work with them on website creation and content to help bring your vision to your target audience.
Collateral Material Development, Design and Production Supervision:
You can either work with my advertising agency or I will work with yours to create brochures, flyers, business cards, postcards, signage, promotional materials and more, leaving you to run your business.
Patient Experience /Testimonials – both written and video content:
I can oversee the whole process of hiring a videographer to film, edit and produce digital-worthy testimonials. I will also contact your preferred patients to obtain a written testimonial, which will be designed for your social media and website.
Photography
Using your photographer or mine, coordinate headshots for your website and social media channels.
PUBLIC RELATIONS - TELL THE WORLD ABOUT YOUR COMPANY
Running a current special, promotion or event? I will help promote your current specials, promotions or upcoming presentations and workshops to your healthcare, medical and senior care clients and customers, using a mix of outreach, social media, press releases and more. Interested in new connections and spreading the word about your company to the right people? I not only connect you with the right people, but I attend events where your targeted audiences are, and engage them on your behalf.
SALES TRAINING THAT WILL TURN YOUR STAFF INTO ROCKSTARS
Many new owners or even marketers don't understand the specifics of the healthcare industry, particularly on Long Island, NY. It is a very tight knit industry based on trust, and if they don't know you, it's going to be difficult getting in to speak about your service. I provide sales training geared specifically for the healthcare industry to help you, your marketer and your team understand how best to sell and market to this industry. You will receive incredible insight into this industry that will help you market and sell more effectively. I do this in a classroom setting or virtually. Get ready to rock those sunglasses.
SEMINARS TO HELP YOU UNDERSTAND THE HEALTHCARE & SENIOR CARE INDUSTRIES
The senior care and healthcare industries are difficult to penetrate. Many sales people who try to connect with them become frustrated because they don't understand the nuances of this industry. I offer virtual educational seminars that help your sales and marketing staff understand the industry as a whole, the best ways to connect with the professionals, where to find them and how to break down the barriers. My seminars, "Understanding Assisted Living Communities and Building Relationships" and "Networking and Building Relationships" are extremely popular.
ASSISTED LIVING MARKETING REDEVELOPMENT
Is your assisted living community not doing as well as it should? Are you not connecting with the right referral sources? Do people even know about you? Through a detailed marketing analysis, I will work with you and your team to form a plan to get the census back up again.
CREATE EDUCATIONAL EVENTS
The best way to reach your referral audience and make new healthcare connections is to bring them all together in one space for an educational event, like a workshop or educational seminar. I will research and book industry trade shows, order promotional materials and attend show to market your business, create and host CEU classes for social workers and discharge planners and introduce you to key influencers and referral sources at these events.
OR HOW ABOUT A LITTLE OF EVERYTHING?
Sometimes you need a skilled and experienced marketing director to step in and help your team or lead your marketing initiatives and provide consulting, but you don't need one full-time. You choose how many hours a month you would like my services, and I become your personal marketing director.
FAQs
Q. What type of companies do you work with?
A. I work with all companies in the senior living or healthcare industry, and those who want to do business with them. I have worked with home care agencies, therapy groups, private physicians, non-profits, surgical practices, assisted living and senior living communities, marketers and attorneys, to name a few. I also work with non-healthcare companies. I fully check and vet each company I work with, to ensure I am helping the best companies.
Q. What are the benefits of working with you?
A. I am a Marketing Specialist specifically for this industry, and provide the "Personal Touch". I have over 20 years of experience in this industry, working in the trenches, developing valuable information, skills, knowledge and connections. I work closely with you, one on one, and am always just a call , text or email away! And because I worked in the Long Island, NY area, I have the connections that you need.
Q. What are your specialties?
I specialize in new growth, acquisitions and companies that are in expansion or in crisis.
Q. Do you outsource?
A. When you work with me, you get me. My feeling is that if I outsource, I cannot oversee the level of service I demand for my clients, so I personally do everything myself. For this reason, I keep my client list small so that I can provide the personal service they all deserve. I have many partnerships that I work with to provide other deliverables, and to enhance my client's end result.
More questions? Drop me a line on my contact page.
Effective, creative sales strategies that work
Why It's Important to Work with a Professional Healthcare Marketing Specialist
Marketing and selling in the healthcare industry is challenging, and requires both sales expertise and compassion. You need someone who has spent time "in the trenches" and understands this very specific industry.
Business Development is an important part of marketing in this industry, and is all about the relationships you form and nu
Marketing and selling in the healthcare industry is challenging, and requires both sales expertise and compassion. You need someone who has spent time "in the trenches" and understands this very specific industry.
Business Development is an important part of marketing in this industry, and is all about the relationships you form and nurture. Strategic partnerships are critical when redeveloping, growing or expanding your business. Exposure is necessary to get your brand "out there".
Throughout my career in healthcare, home care and senior living, I've developed strong relationships with professionals in the industry. Many of these people do not work in offices or are difficult for the average business owner or marketer to reach.
Because of my corporate training as a Regional Director and Director of Sales & Marketing with nationwide assisted living companies and my own experience, I've developed unique techniques to get in front of the decision makers, navigate the industry, create partnerships and alliances, and learned how to create a solid referral source based on mutual respect and referrals. I've worked my way up the ladder from a home care aide, to dementia activities coordinator, to a Director of Sales and Regional Director of Sales and Marketing.
Understanding marketing strategies and how they all tie into this industry is crucial to the success of a senior industry company. I will teach you how to do it, and will help you think more creatively, in ways you may never have thought of.
I CATER TO THE HEALTHCARE AND SENIOR CARE BUSINESS OWNER
Whether you are launching a start-up, managing an established company interested in becoming more profitable, or trying to stay ahead of your competition, you probably have concerns and challenges that led you here.
Smaller healthcare companies and senior care communities can run into the same problems as larger companies, such as launc
Whether you are launching a start-up, managing an established company interested in becoming more profitable, or trying to stay ahead of your competition, you probably have concerns and challenges that led you here.
Smaller healthcare companies and senior care communities can run into the same problems as larger companies, such as launching their start up or newly acquired community, competitor challenges, few referral sources and other marketing challenges. Often, these owners try to fix the problems themselves, while trying to run their business. If they don't understand how this industry works, they are usually unsuccessful in marketing properly.
My goal is to understand your concerns and challenges and create a personal, strategic marketing and business development and social media program that will help grow your business. One that will make your competitors' heads turn.
If you are located in the Long Island area and require outside business development, I will personally work with you one and one and accompany you or your team members on outreach appointments, providing introductions and organizing meetings to help you create those important relationships quickly. And if you are not local to Long Island, I can consult with you by phone to teach you the best practices in marketing your healthcare or senior living community. I can even travel to your location to help.
What can I help you with?
- Launch your Start-Up
- Identify the "gaps"
- Strengthen your referral sources
- Improve your reputation
- Social Media Management (Facebook, LinkedIn, Instagram, GMB) Page Creation and Posting
- Create strategic partnerships
- Provide introductions
- Create and implement creative marketing strategies
- Understand your competitors and market threats
- Strategic marketing plans aimed at achieving results
- Identify opportunities
- Design marketing collateral
- Expand into new markets
- Strengthen your company's culture
- Train your staff in the best way to sell and market your brand
- Represent your business at events to develop contacts and business
- Create CEU classes and workshops to attract referral sources
I PROVIDE THE "PERSONAL TOUCH "
I PROVIDE THE "PERSONAL TOUCH "
When I work with you as a marketing consultant, I want you to think of me as a partner. We will sit down together and have a good discussion on what is going well, and what isn't. What worked in the past for you, and what didn't. I will review your practices, help you create an effective strategy, and work personally hands on with you a
When I work with you as a marketing consultant, I want you to think of me as a partner. We will sit down together and have a good discussion on what is going well, and what isn't. What worked in the past for you, and what didn't. I will review your practices, help you create an effective strategy, and work personally hands on with you and your team until you succeed and start receiving referrals.
As your partner, I will:
- personally accompany you or your marketer on outreach visits, to train, coach and help you become more comfortable with selling and marketing your business
- train you in the best practices for effectively selling and marketing in this specific industry
- coach and support you in feeling more comfortable and confident in selling and business development
- teach you how to strategically compete in the senior housing and healthcare industry
- create and manage your social media pages, and post original content to increase your brand awareness
WHO ARE MY CLIENTS?
Clients who reach out to me are either in a start up mode or established and either under performing or looking to expand. Clients range from medical providers and senior housing operators to organizations and service providers. I even have clients outside the healthcare industry.
