Free Initial Professional Consultation

Professional Marketing Consulting with the Personal Touch

senior living industry strategic marketing and business growth strategies

senior living industry strategic marketing and business growth strategies

senior living industry strategic marketing and business growth strategies senior living industry strategic marketing and business growth strategies
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 * BUSINESS DEVELOPMENT *

* SOCIAL MEDIA MANAGEMENT *  

 *STRATEGIC MARKETING CONSULTING*

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Creative Marketing Strategies for the Senior Living Industry

Build Partnerships, Relationships and Connections

Large healthcare, senior living industry companies and assisted living communities can afford to hire large, costly consulting firms.  


But what about the small companies and start-ups?  They need an experienced, seasoned professional that knows how to market to this industry. 


Who can they turn to when they need help? 



Effective, creative sales strategies that work

I CATER TO THE SMALL HEALTHCARE BUSINESS OWNER

Why It's Important to Work with a Professional Senior Living Marketing Consultant

I CATER TO THE SMALL HEALTHCARE BUSINESS OWNER

Smaller healthcare and senior living communities can run into the same problems as larger companies, such as launching their start up or newly acquired community, competitor challenges, few referral sources and other marketing challenges. They don't always have the financial means to hire a large consulting firm.  Often, these owners try to fix the problems themselves, while trying to run their business. If they don't understand how this industry works, they are usually unsuccessful in marketing properly.


Whether you are launching a start-up, managing an established company interested in becoming more profitable, or trying to stay ahead of your competition, you probably have concerns and challenges that led you here.   


My goal is to understand your concerns and challenges and create a personal, strategic marketing and business development and social media program that will help grow your business.  One that will make your competitors' heads turn.  


If you are located in the Long Island area and require outside business development, I will personally work with you one and one and accompany you or your team members on outreach appointments, providing introductions and organizing meetings to help you create those important relationships quickly.  And if you are not local to Long Island, I can consult with you by phone to teach you the best practices in marketing your healthcare or senior living community. I can even travel to your location to help. 


What can I help you with?  


  • Launch your Start-Up
  • Identify the "gaps"
  • Strengthen your referral sources
  • Improve your reputation
  • Social Media Management (Facebook, LinkedIn, Instagram, GMB)
  • Create strategic partnerships
  • Provide introductions
  • Create and implement creative marketing strategies
  • Understand your competitors and market threats
  • Create a strategic marketing plan aimed at achieving results
  • Identify opportunities
  • Design marketing collateral
  • Expand into new markets
  • Strengthen your company's culture
  • Train your staff in the best way to sell and market your brand
  • Represent your business at events to develop contacts and business
  • Create CEU classes and workshops to attract referral sources




I PROVIDE THE "PERSONAL TOUCH "

Why It's Important to Work with a Professional Senior Living Marketing Consultant

I CATER TO THE SMALL HEALTHCARE BUSINESS OWNER

When I work with you as a small business marketing consultant, I want you to think of me as a partner. We will sit down together and have a good discussion on what is going well, and what isn't.  What worked in the past for you, and what didn't.  I will review your practices, help you create an effective strategy, and work personally hands on with you and your team until you succeed and start receiving referrals.  


As your partner, I will:


  • personally accompany you or your marketer on outreach visits, to train, coach and help you become more comfortable with selling and marketing your business


  • train you in the best practices for effectively selling and marketing in this specific industry


  • coach and support you in feeling more comfortable and confident in selling and business development


  • teach you how to strategically compete in the senior housing and healthcare industry


  • create and manage your social media pages, and post original content to increase your brand awareness



                   WHO ARE MY CLIENTS?


Clients who reach out to me are either in a start up mode or established and either under performing or looking to expand. Clients range from medical providers and senior housing operators to organizations and service providers.  I even have clients outside the healthcare industry. 



     

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Why It's Important to Work with a Professional Senior Living Marketing Consultant

Why It's Important to Work with a Professional Senior Living Marketing Consultant

Why It's Important to Work with a Professional Senior Living Marketing Consultant

 

Marketing and selling in the healthcare and senior housing industry is challenging, and requires both sales expertise and compassion.  You need someone who has spent time "in the trenches" and understands this very specific industry.  


Business Development is an important part of marketing in this industry, and is all about the relationships you form and nurture.  Strategic partnerships are critical when redeveloping, growing or expanding your business.  Exposure is necessary to get your brand "out there".


Throughout my career in healthcare, home care and senior living, I've developed strong relationships with professionals in the industry, providing healthcare and senior living consulting. Many of these people do not work in offices or are difficult for the average business owner or marketer to reach. 


Because of my corporate training as a Director of Sales with nationwide assisted living companies and my own experience, I've developed unique techniques to get in front of the decision makers, navigate the industry, create partnerships and alliances, and learned how to create a solid referral source based on mutual respect and referrals.  I've worked my way up the ladder from a home care aide, to dementia activities coordinator, to a Director of Sales and Regional Director of Sales and Marketing. 


Understanding marketing strategies and how they all tie into this industry is crucial to the success of a senior industry company. I will teach you how to do it, and will help you think more creatively, in ways you may never have thought of.  



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